How-To: Shop Small + Local Year Round
Can you believe 2017 is coming to a close?
We hosted our last Small Business School #IRL panel in the studio at the end of November, focusing on the small business lifestyle and what it means to support small businesses. We had an amazing line-up of panelists who all owned their own businesses right here in Austin- April Onebane with Pieceology Vintage, Ashely Chinni with Ash Grove Studio and Celeste King with Catapult Creative Logistics, moderated by Chelsea Francis with Chelsea Laine Francis. It was the perfect mix of product based + service based businesses.
Although the holiday season is important for most businesses, we wanted to really dive into the conversation of how to truly shop small and local year round. How many times have you heard of someone saying that their favorite local coffee shop, or mom & pop bakery closed? It's more important now than ever to really put your money where it can have the biggest impact right here in your community.
With the ease and immediate turn around of free, even same day deliveries, it's difficult for a small local business to compete. Mass production allows big box shops to offer much lower priced items than artisans who hand make all their wares. Shopping small doesn't need to just be for the holidays or for special occasions either. Small businesses depend on folks who intentionally shop local and loyal customers all year long! Check out what our panelists had to say below.
When you shop small, your dollar goes much farther. It goes into supporting the business owner's livelihood, it goes towards them growing their business, reinvesting in their business, adding value into this community. It trickles down from the actual product or service you purchased and makes such a huge impact!
Shopping small and local definitely costs more, and perhaps you're not able to gift presents in large quantities but it can be more meaningful and personal.
Will you be shopping small and local this holiday season? What about throughout the year? Have any great local businesses you think we should know about! Let us know in the comments below!